M+D Dental — website for two dental clinics
A website for two dental clinics in Sumy — M+D Dental and 'Art of Dentistry': a well-thought-out structure with service catalogs for both clinics (from hygiene to implantation and microscope-assisted treatment), a team page with doctors' photos and specializations, a trust metrics block featuring partnerships with insurance companies, online consultation booking, patient reviews, an interactive Google map with both clinic locations and an FAQ to relieve common pre-visit concerns.
Challenge
Two dental clinics from Sumy — M+D Dental and 'Art of Dentistry' — approached us with a request for a single website presenting both locations. Key tasks: combine two clinics into one website without confusing patients; structure the full range of services — from preventive hygiene to implantation and microscope-assisted treatment; properly present the medical team with photos and specializations; build trust through metrics and partnerships with insurance companies; provide convenient online consultation booking without unnecessary steps; relieve typical patient concerns (pain, prices, pediatric treatment) before the visit. The clinics' main traffic sources — Google, Instagram and Telegram — required a website that answers questions and leads to booking in just a few clicks.
Solution
We developed a multi-page website with separate service catalogs for each clinic and detailed pages for every service with CTA. Created a team page with each doctor's photo and specialization. Implemented a trust metrics block — years of experience, number of patients and successful procedures, partnerships with insurance companies featuring partner logos. Added online consultation booking with cascading clinic and service selection, patient reviews, an interactive Google map with both clinic locations and a 5-category FAQ to relieve typical pre-visit concerns. All contact channels (Instagram, Telegram, Viber, phone call) are available from the header and footer.
Technical implementation
🎨 Landing & Structure
Main page with a hero block 'M+D Dental and Art of Dentistry — your perfect smile', photo presentation of the chief physician and a Google rating of 5.0, 'Book a consultation' CTA with direct phone numbers of both clinics and working hours. An 'About us' block with clinic advantages, a 'How it works' section with 3 visit stages (booking → diagnostics → comfortable treatment), a 'Why choose us' section with 6 advantages and an embedded video presentation of the clinics. Clean section navigation — Home, About Us, Services, Contacts, Team, FAQ.
🦷 Services of Two Clinics
A service catalog organized separately for each clinic: for M+D Dental and 'Art of Dentistry', patients immediately see the available range — professional hygiene, general and therapeutic dentistry, implantation, whitening, esthetic, pediatric dentistry, microscope-assisted treatment, braces, gum treatment, comfort dentistry and 'smile makeover'. Each service has its own detailed page with a description, navigation to related services and a 'Need help?' CTA card for quick booking.
💎 Trust & Metrics
A trust metrics block with the clinics' key numbers: 20+ partner insurance companies, 900 successful procedures, over 5000 satisfied patients, 4+ years of experience. A dedicated section on partnerships with insurance companies featuring partner logos. A patient reviews block with real quotes and a 4.8/5 rating — social proof that works on the decision to book.
👨⚕️ Medical Team
A team page with each doctor's photo and specialization: chief physician Liudmyla Hnidets, surgeon-implantologist Dmytro Dudka, pediatric dentist Olena Krasiuk, orthodontist Daria Bozhko and other specialists. Personalized team presentation builds trust — patients see who they're booking with even before the first visit.
📅 Booking, FAQ & Contacts
Online consultation booking with a cascading form: first select the clinic (M+D Dental or Art of Dentistry), then the corresponding service list specific to that clinic. FAQ with 5 categories — general questions, treatments and procedures, pediatric dentistry, hygiene and prevention, prices and booking — relieves typical pre-visit concerns. Contacts page with addresses (Metalurhiv Street 5 and Heroiv Krut Street 60/4, Sumy), phone numbers, working hours (Mon–Fri 9:00–19:00, Sat 9:00–16:00), a feedback form with clinic selection, an interactive Google map with both locations and links to Instagram, Telegram and Viber.
Results & Impact
Two clinics presented on a single website — a clear structure without confusion for patients
Full range of services visible at once — separate catalogs for each clinic with detailed pages
Medical team as a trust factor — each doctor's photo and specialization visible before booking
Trust strengthened by numbers — years of experience, patients, successful procedures and insurance partners
Quick online booking — cascading clinic → service form leads to booking in a few clicks
FAQ relieves typical fears — pain, prices, pediatric treatment explained before the first visit
Patient reviews and Google rating work as social proof for booking conversion
Main traffic channels covered — Instagram, Telegram and Viber available from header and footer, Google map of both locations convenient for navigation
Client Review 💬
“We needed a website that would unite two clinics and clearly show our patients our services and doctors. The result is exactly what we wanted: convenient online booking, a team page with photos, reviews and answers to typical patient questions. Patients often say they booked specifically after browsing the website. Thank you for the fast and professional work!”
Management of M+D Dental and 'Art of Dentistry' clinics, Sumy
Developer
Andrii — Developer
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