NextCup — online store update
A refresh of the outdated NextCup online store on the Khoroshop platform with a focus on design, catalog structure, and conversion. Includes an updated design, photo banners for promotions, optimized product pages, a structured catalog, Instagram and Facebook integration, and an improved checkout process. Result: the site is ready to generate real sales.
Challenge
A client approached us with a request to refresh the NextCup online store. Before reaching out, the site was outdated and unstructured, and was effectively generating no sales. Main problems: a dated design that repelled customers; a scattered catalog without clear categorization logic; product pages without quality photos or descriptions; a complicated and lengthy checkout process; no social media integration; no promo banners for campaigns. We analyzed competitors in the coffee and accessories niche and developed a refresh strategy.
Solution
We refreshed the store with a focus on design, structure, and conversion: a modern look aligned with current trends; a structured catalog with clear categorization (Coffee, Cup Holders, Accessories) and easy navigation; photo banners for promotions and new arrivals; optimized product pages with quality photos, detailed descriptions, ratings, and recommendations; Instagram and Facebook integration to extend reach; a simplified checkout with clear steps (cart → address → payment → confirmation).
Technical implementation
🎨 Design & Site Structure
Updated header with logo, search, cart, and category menu, a promo banner slider (sales, new arrivals, bestsellers), modern typography and a coffee-themed color palette, and a responsive grid for mobile devices.
📦 Catalog & Product Categorization
A clear catalog structure: Coffee (50+ items), Cup Holders (30+), Accessories (40+) with filters by price, rating, and popularity. Product cards with large photos, name, price, 4.8⭐ rating, availability, a short description, an 'Add to Cart' button, and quick view.
🛍️ Product Page & Details
A large product photo gallery (5+ photos from different angles), detailed description and specifications, customer ratings and reviews, related product recommendations ('Frequently bought together'), social sharing buttons, and stock, delivery, and return information.
🏪 Checkout & Integrations
A simplified 4-step checkout process (pick a product → delivery and payment → contact details → confirmation), payment system integration (PrivatBank, Ukrposhta), Instagram and Facebook links in the footer for organic traffic, newsletter subscription, company info, and contacts.
Results & Impact
Outdated design replaced — the site looks fresh and professional
Structured catalog — customers find products faster
Promo banners bring traffic — sales and new arrivals get maximum visibility
Quality product photos — detailed galleries reduce doubts and returns
Lower bounce rate — a simplified checkout reduces abandonment
Social integration — Instagram and Facebook extend the brand's reach
Mobile-first optimization — 95+ Lighthouse score, fast loading
The site generates sales — the new structure and design convert visitors into buyers
Client Review 💬
“The website is unrecognizable — modern, fast, and convenient The catalog is finally structured, and customers easily find coffee and accessories Cart orders are already coming in, and the promo banners work great for our sales Thank you for the work 🙏”
NextCup
Developer
Andrii — Developer
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