Serezha Shop — sneaker catalogue landing page
A conversion-focused catalog landing page for selling authentic New Balance and ASICS sneakers imported from the USA. Includes a structured catalog of 5 models with prices and discounts, a social proof block (4.9⭐, 100+ orders, 100% authentic), a feed of 10+ detailed customer reviews, a 4-stage delivery process, and FAQ. Everything designed to minimize doubts and maximize Telegram conversion.
Challenge
A client approached us with a request to build a catalog landing page for selling authentic New Balance and ASICS sneakers imported directly from the USA. The main problem: potential customers feared getting a fake, didn't understand the delivery and payment process, and got lost among countless questions. There was a need to gather the selection, trust signals, and all answers on a single page so that visitors would message the manager right away, without searching for information elsewhere.
Solution
We built a landing page with maximum focus on trust, social proof, and fast conversion: a structured catalog of 5 models with photos, discounted prices (from 2800 ₴), and a CTA to the manager, a social proof block (100+ orders, 4.9 stars, 100% authentic, 1-3 day delivery), a feed of 10+ detailed reviews with customer names and model names, a 4-stage delivery process, FAQ with 9 questions covering authenticity, sizing, delivery, warranty, and payment, and a direct Telegram CTA at every step.
Technical implementation
🎨 Hero Block & Frontend
Hero with the headline 'Authentic New Balance & ASICS from the USA', a subtitle 'Premium quality • No fakes • Delivery across Ukraine without prepayment', price from 2800 ₴, a 'Contact the Manager' CTA linking to Telegram, and a slider with 5 models showcasing the variety.
📦 Product Catalog & Cards
5 models (ASICS Gel-Kahana, New Balance 990v3, New Balance 574 Olive, New Balance 574 Light, ASICS Gel-NYC): each card features a large photo, model name, technology description, price of 2800 ₴ discounted from 3500 ₴, an 'Authentic from the USA' tag, and a 'Message the Manager' CTA.
⭐ Social Proof & Reviews
'Why Choose Us' block with 4 metrics (100+ orders, 4.9 rating, 100% authentic, 1-3 day delivery), a feed of 10+ detailed reviews with customer names, sneaker model names, and 5-star ratings emphasizing quality and delivery speed.
📞 Delivery, Payments & FAQ
A 4-stage process (pick a model → message the manager → confirm your size → receive your package) with icons and descriptions, a FAQ section with 9 expandable questions about authenticity, sizing, delivery, warranty, and payment, plus a final CTA to the manager's Telegram.
Results & Impact
Minimal doubts — social proof and FAQ answer up to 90% of questions before contact
Fast conversion — every section leads to a Telegram CTA, shortening the path to application
Strengthened trust — 10+ real reviews with names build confidence
Optimal catalog — 5 models showcase variety without overwhelming
Authenticity as USP — '100% authentic' repeated throughout the site
Fearless delivery — transparent 4 steps and 'no prepayment' lower the barriers
Mobile-first conversion — 95+ Lighthouse score, fast loading
Conversion focus — simple, direct design where every element works for the application
Client Review 💬
“The guys built the website in 2 days — fast, precise, and without unnecessary questions I was worried customers wouldn't trust online purchases, but they thought of everything: reviews, authenticity, delivery without prepayment Applications started coming through Telegram in the first week after launch Recommended 🙏”
Serezha Shop
Developer
Nazar — Developer
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