PLC Auction — Motion Video Instruction for a Website
A vertical motion video for the PLC Auction car-auction website: step by step it shows how to list a car for sale and choose the format — an auction or “buy now”.
The Challenge
Create a video instruction for the PLC Auction car-auction website that shows a user, clearly and visually, how the site works: how to list a car and choose its selling format — an auction or “buy now”.
Our Solution
We produced a vertical motion video: the site interface is shown on a smartphone screen that moves smoothly step by step — from the “Sell a car” button and the VIN form through the equipment list and the auction settings to choosing the selling format. Every step carries a short line of text, and the ending uses animated icons.
Work delivered
A motion video instruction for the PLC Auction car-auction website
A step-by-step walkthrough: listing the car, details and equipment, auction settings, choosing the selling format
The site's screens presented as an animated smartphone, with a short caption for every step
Vertical 9:16 format, about 20 seconds long
Client review 💬
Review transcript
“thank you for the work! we loved everything and are delighted with the result 🤍 it was a pleasure working with you 🙌”
Kristina Honchar
Project team
Andrii — motion designer
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