MyDutyFree — promo banner with a 3D character
Visual communication of a travel service — from the character to the call to action.
Challenge
The client MyDutyFree — a service for shopping at border Duty Free stores — needed a promo banner that clearly communicates the key benefits (discounts from 5% to 40%, the ability to browse a specific store's assortment in advance and pick up the order quickly) and motivates travelers to use the service via a QR code.
Solution
We created a signature 3D character (a traveler with a suitcase) as a recognizable brand element that adds emotion to the banner and humanizes the service. The benefits block is structured with icons for fast scanning, and the road illustration leading to the border store reinforces the "on the way to the border" usage context.
Final mockup
One cohesive layout — the character, benefits structure and call to action in a single composition.
Main promo banner
Brand colors: raspberry pink + white • Signature mascot • QR code for ordering
Results & Impact
A recognizable brand character that sets the brand apart from competitors
A clear structure of service benefits, readable at first glance
A QR code for instant access to ordering
The format is adapted for social media — a vertical composition for the Instagram/Stories feed
Client review 💬
“The banner turned out bright and clear — all the service benefits are visible at a glance. The character gave the brand more recognition. Happy with the result!”
MyDutyFree
Project team
Snizhana — designer
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