Instagram visuals for SMM
Branded Instagram banners that shape a recognizable content visual style.
Final mockups
Two banners of the same format — one style across different content topics.
"April visuals"
Content plan cover • Instagram feed collage mockup
"What's happening with Insta"
Educational post about algorithms and followers
Challenge
Nastya, an SMM specialist, came to us asking to create branded banners for Instagram posts — a cover for the monthly content plan and an educational post about how algorithms work and follower loss. The key requirement was a recognizable, stylish visual that stands out in the feed and builds trust in her expertise.
Solution
We developed a single visual language based on a dark background with golden-beige accents — a recognizable style that can be applied to various content topics while keeping the Instagram profile cohesive.
Results & Impact
A single recognizable visual style for Instagram content
Banners adapted to the feed/post format (vertical format)
Stronger perception of expertise through consistent branding
Client review 💬
Project team
Snizhana — designer
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