Telegram stickers — emotion pack design
An original pack of 52 stickers — one emotion language for everyday chats.
Challenge
Our client Anna came to us with an idea for her own Telegram sticker pack. She needed more than a single sketch — a full set of 52 stickers that read as one family: the same line weight, one palette, a recognizable character, yet a separate emotion in every sticker. The main challenge was that everything had to work inside a chat: stay readable at a tiny size, keep a transparent background and survive Telegram's compression.
Solution
We put together a short style guide for the pack — line, palette, character proportions and the rules for building an emotion — and consistently applied it across all 52 stickers. Every sketch was checked "chat-sized": if the emotion didn't read as a thumbnail, we simplified the shape instead of adding detail. The result is a set with a transparent background, 512×512 format and the pack published on Telegram via a direct link.
52 emotions — one character
Fragments of the pack: from greetings and joy to surprise, sadness and typical reply reactions — all drawn in one style.
The pack on Telegram
52 stickers are already live — installable in one click via a direct link.
Results & Impact
52 stickers developed in a single style — from the first emotion to the last
The pack is published on Telegram and available via a direct link — one-click install
Transparent background and 512×512 format — stickers stay crisp in chat on any screen
Every sticker checked for thumbnail readability and Telegram compression
Client review 💬
“I ordered a sticker pack for my chats and pages — it came out exactly what I wanted: fun, recognizable and nothing extra. The team took every note into account, the pack came together fast, and publishing it on Telegram is literally one click. Thank you, I use it every day!”
Anna
Project team
Snizhana — designer
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