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LOGO DESIGN / BRAND IDENTITY

Vikontse — logo design

A recognizable mark that combines the shape of a house roof and a window in one concise symbol.

Challenge

Our client Vika approached us asking to develop a logo for the Vikontse company. She needed a mark that immediately evokes the field of work (windows/construction), is easy to use on various media (from a signboard to a business card) and remains easily recognizable even at small sizes.

Solution

The mark is based on the shape of a house roof split into two parts — dark grey and the brand orange — reading simultaneously as a roof and as an arrow/pointer. Under the roof there is a window silhouette with a frame that directly reflects the company's field of work. The name is set in a bold geometric typeface for maximum readability on signboards and in small sizes (favicon, social media).

Final mockup

The main logo version — a concise mark and brand typography.

Results & Impact

  • A concise, easily recognizable mark that conveys the field of work without additional explanation

  • The logo scales well — readable both at large (signboard) and small (icon, favicon) sizes

  • A clear color pair (dark grey + orange), convenient for further use in branding

Client review 💬

Project team

Snizhana — designer

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