Legal consultation — advertising banner
An advertising banner that addresses the client's main objections and leads to a consultation request.
Challenge
We needed to create an advertising banner to promote a divorce service without the client's personal appearance in courts and registry offices. The task was to instantly relieve the target audience's main fears (bureaucracy, risk of mistakes, drawn-out process) and motivate them to leave a consultation request through a concrete benefit (experience, statistics of successful cases, a discounted price).
Solution
We built the structure on the "pain → arguments → offer" principle: the headline immediately names the audience's problem, below — three concrete trust arguments (no court visits, 15+ years of experience, 99.9% positive decisions), and the composition is completed by a price block (old price crossed out + new one) and a call-to-action button. A strict classic palette (burgundy + white, columns and a judge's gavel) was chosen to convey authority and trust in legal expertise.
Final mockup
One cohesive layout — the problem, trust arguments and the offer in a single composition.
Main advertising banner
Pain-point headline • Trust arguments block • Discounted price • "Get a consultation" button
Results & Impact
A clear banner structure following the "problem → trust → offer" principle
A specific discounted price offer to drive requests
A visual presentation that conveys authority (classic legal symbolism, restrained palette)
A format suitable for targeted advertising on social media
Client review 💬
“The banner worked perfectly — requests started coming in right after launch. Everything is clear and to the point, exactly what we needed.”
Andrii
Project team
Snizhana — designer
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