A nail artist’s story — Instagram carousel design
An 11-slide Instagram series: a nail artist’s personal story — from changing her profession and her first clients to her own business.
Challenge
Present the nail artist’s personal story as an easy-to-follow Instagram series that introduces the person and reveals her professional path.
Solution
A sequential composition of photographs, large headlines, text blocks, collages and burgundy highlights.
Design approach
Hierarchy of headlines and body text
Contrast that keeps the text readable over photographs
Burgundy accents on the key points
Alternating portraits, archive shots and examples of her work
A progression from the start of the story to her experience and the closing call to action
Gallery: the 11 slides of the series
The slides are shown in publication order — from the cover to the closing call to action.
01 — Cover “My story”
02 — Office job before nails
03 — Motherhood and a search for flexible work
04 — Experience trading at the market
05 — What she wanted from her own business
06 — The decision to try manicure
07 — First works for friends and family
08 — Her first new clients
09 — How the fully booked schedule came about
10 — The nail artist’s experience today
11 — About the blog and training, closing call to action
Results & Impact
A finished, visually cohesive series of 11 slides in a single style
A sequential story: from the start of the path to her experience and the closing call to action
A 4:5 format prepared for reading on a phone
Project team
Snizhana — Designer
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