Stretching.ch — Instagram DM bot for a fitness coach
Instagram DM bot for fitness coach Anna from Switzerland — automatic keyword replies with conversion funnel and CTA button.
Challenge
Anna is a fitness coach from Switzerland (106K followers) who sells online Hack Your Body programs and runs a Pilates studio. Every day she received dozens of identical Instagram Direct messages asking about the program, prices, and booking. Manually responding to each message took 2-3 hours daily, and some clients left without waiting for a response. The communication needed to be automated so everyone received an instant, high-quality response without losing the personal touch.
Solution
We set up an Instagram DM bot with a keyword-based auto-response system. When a follower types a keyword (like 'program', 'price', 'I want'), the bot instantly sends a structured message with the program description, a list of benefits (flat belly, posture correction, ballerina legs), and a CTA button 'Get my Gift'. The message is built using a marketing funnel approach: from greeting through value proposition to action. The result — every client gets a response in seconds, and Anna can focus on working with clients.
Technical implementation
🎯 Keyword & Auto-Response System
Setup of trigger words that the bot responds to automatically. Each keyword is linked to a specific message — from general program description to specific questions about prices and booking. The system recognizes keyword variations and adapts the response to the query context. Messages are built using a funnel approach: greeting → value → CTA button.
Results & Impact
Instant responses — clients get information in seconds instead of hours of waiting
Automatic lead generation — every Direct query becomes a structured request
Time freed up — Anna spends 0 hours on routine responses instead of 2-3 hours daily
Conversion funnel — message built on the principle of greeting → value → CTA
Scalability — bot handles unlimited queries simultaneously
Human touch preserved — message tone closely mimics live communication
Instagram integration — bot works in clients' native environment without additional apps
📱 About the Client
Anna — fitness coach from Switzerland, 106K followers, verified account. Pilates studio, online Hack Your Body programs, postpartum recovery.
Client Review 💬
“Finally I can focus on training instead of responding in Direct! I used to spend 2-3 hours daily on the same questions. Now the bot responds instantly, clients are happy, and I get structured requests instead of chaos in messages. Very satisfied with the result!”
Anna, stretching.ch
Developer
Andrii — Developer
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